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BBC One 'Rhythm & Movement' idents
''The BBC One 'Rhythm & Movement' idents'' were a set of on-screen channel identities designed by Lambie-Nairn and used on BBC One from 29 March 2002 to 7 October 2006. They replaced the balloon idents, and spelled the end of the much recognised globe identity by the BBC, which had been used in various ways since 1963.
==Components of Look==
The presentational package featured numerous people of various backgrounds dancing in a predominantly red background to a soundtrack based around an upbeat central jingle. The BBC One logo is now located in a red box, similar in style to BBC Two's idents of the time, with the BBC logo stacked on top of an upper case 'ONE'. The music for all idents was written by Peter Lawlor of Water Music Productions in London.〔(Peter Lawlor on MySpace Music )〕 The look was also the first one not to feature a station clock. It has been reported that a station clock was designed for the new look, however BBC Marketing decided not to use it. The concerns with this stemmed around a lack of serious ident to link into the news, and indeed this problem famously occurred one day into the new look upon the death of The Queen Mother.
Promotional style originally consisted of the BBC One box placed in the lower left corner of the screen throughout the promotion and an end board consisting of a translucent white strip along the bottom containing the box logo. This end board style was recreated for the, less frequently seen, static captions. This style was changed on 1 May 2004 to an orange background that would close shut over the end of a promotion to contain the programme title. The static slide was also updated, with the space for the programme image reduced to the top quarter of the screen.
抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』
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